Digital Media Intern

Vi Lyles for Mayor – Internship Program
Digital Intern Job Description


The Vi Lyles for Mayor Campaign is looking for interns for the summer and fall of 2017. There are multiple positions available.

Roles & Responsibility

Social Media

  • Utilizing social media management software, manage consistent social media presence.
  • Assist in creating a plan for increasing social media channels from 3 (Facebook, Twitter & Instagram) to 7 (Facebook, Twitter, Instagram, Google +, YouTube, LinkedIn & Pinterest).
  • Create and publish social media content.
  • Responds to posts or comments to bring value to user interactions and increase community engagement efforts.
  • Posts updates, news and announcements in a timely manner using the appropriate content.
  • Performs research to find articles, stories, resources, or other content that is relevant to our key audiences.
  • Update accounts with current and relevant photos, video, or other content from activities and events.
  • Grows online social networks by increasing fan‐base and interactions.
  • Maintains current information in Google+ and LinkedIn accounts.
  • Completes other social media projects as assigned.

Digital Media

  • Takes pictures and videos to be developed into content for the website and social media.
  • Uploads photos and videos to the appropriate Dropbox/Drive/server accounts.
  • Organizes and archives digital images and videos.
  • Completes other digital media projects as assigned.


  • Regularly observes the online activity of model organizations. Researches and reports on “social media best practices”.
  • Completes other research projects as assigned.

Analytics and Reporting

  • Uses Google Analytics to assess website trends and activity.
  • Uses Facebook Insights to assess Facebook trends and activity.
  • Uses Twitter Analytics to assess Twitter trends and activity.
  • Utilizes HootSuite and Klout to assess the overall performance of social media activities.
  • Reviews data on the performance of social media platforms and adjusts plans or strategies to optimize reach.

Graphic Design

  • Design event and fundraising flyers, to be posted on various social-media platforms and disseminated across the community.
  • Design and publish social media covers/banners and profile images.
  • Design and create infographics.
  • Create programmatic flyers for student registration, to be cross-posted on social media and website.
  • Create PowerPoint and/or Prezi presentations, as needed.

Application Procedure:

Please send resume, cover letter and two professional references to and


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